For some people understanding how backlinks can greatly improve your sites’ presence on the web can be a confusing topic. So based on that I wanted to talk a bit today about backlinks and how they can boost your web presence. These ideas will also play a role as you do your keyword research and if you haven’t seen our tutorial on that here at 21stcenturymarking.org then just look under the SEO category and you’ll find it there.

Backlinks are simply links placed on a website that point back to yours. Not all backlinks are created equal some are Nofollow and some are not. More about that in another post. But in essence having backlinks is a good thing because it tells the search engines, “Hey this website is cool, come check it out”. It helps to give your site some value and when google sees that your site has some value you’ll be rewarded with a better ranking.
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